Argeta, Cockta and Cedevita are amongst the top 10 brands in the region, according to a survey by the Valicon agency, which once again measured the strength of brands in the region covering Former Yugoslavia – Croatia, Slovenia, Bosnia and Herzegovina, Serbia, and Macedonia.
Argeta placed an excellent 4th place, Cockta 5th place, Cedevita 8th place, while Smoki placed 17th. The survey was conducted in May and June 2012 in all countries in the region, on a sample size of n=1000 to n=1500 per country for the population aged 15-65. This year the survey wasn’t conducted on the smallest markets of Montenegro and Kosovo. The brand strength was calculated based on recognition, experience and brand use. A brand is defined as a consumer brand used for a product within an individual category.