Atlantic Grupa opened a new state-of-the-art factory for the production of energy bars in Nova Gradiška Industrial Park. The official start of production at the site, with HRK 100 million invested into construction and equipment, was attended by the Croatian Prime Minister, Zoran Milanović, accompanied by the Vice President for Economy, Branko Grčić, the Minister of Agriculture, Tihomir Jakovina and the Minister of Maritime Affairs, Transport and Infrastructure, Siniša Hajdaš Dončić, the Mayor of Nova Gradiška, Željko Bigović, the Brod-Posavina County Prefect, Danijel Marušić, and as the host, the CEO of Atlantic Grupa, Emil Tedeschi.
"We are extremely proud of the fact that the factory was built in just ten months, for which we extend our gratitude to our employees and partners for their hard work. This project is an example of efficient investment in Croatia, where we had great support from both the local community and government institutions, as well as financial partners, first and foremost from the European Bank for Reconstruction and Development", Emil Tedeschi said at the opening. Namely, the project was financed by the company and with support of an EBRD loan, while Nova Gradiška was selected as the best investment destination in competition with over 90 other locations.
With its Multipower brand Atlantic Grupa is the leading European producer of sports food, the majority of which is produced at Atlantic's factory near Hamburg (powder and compressed products), and in Rogaška Slatina (beverages). The investment denotes continuing consolidation of production capacities, given that, as of today, the range of energy bars which were formerly manufactured at a third-party facility, are now produced in Atlantic's own factory. Over 99 percent of production in this facility is intended for export, primarily to Western European markets.
"This factory is a confirmation of the attractiveness of Nova Gradiška Industrial Park as one of the most competitive investment destinations in Croatia, as well as the complete dedication of the City to create optimal conditions for the development of the local economy. Our mission is to provide high-quality infrastructure at a first-class location along the international highway, low property costs, and a competitive package of local incentives and subsidies, bearing in mind the needs of investors for maximum efficiency. We are pleased that Atlantic Grupa has acknowledged these benefits and built an impressive facility in Nova Gradiška where our citizens will find jobs, while an additional number will be hired through subcontractors and for work on infrastructure. We continue to record new investor interest and look forward to further developments in our region", stated the Mayor, Željko Bigović.
This new factory in Nova Gradiška signifies an added value for Atlantic Grupa portfolio in other segments of the company's operations as well, through the prospect of exchanging knowledge and expanding its assortment in cooperation with other business units related with food production. Modern nutrition trends orient food production increasingly towards the segment of healthy and functional meals, and with these new capacities, the proficiency of the system will be able to best meet those needs and nutritional habits of our fast lifestyle.