04/01/2014 CORPORATE

Reopening of the Sweetest Štark Shop


At the end of March, the Sweetest Štark Shop reopened its doors at its previous location in the centre of Belgrade on Knez Mihajlova 25, thus restoring the spirit of the olden days.

The grand opening used special scene effects to evoke the spirit of the old 1920s when Daniel S. Pechmajoue settled in Zemun and established the forerunner factory Soko Štark. The scenes were enacted by famous Serbian actors Miloš Biković and Brankica Sebastijanović, who brought to life an almost forgotten love story and portrayed how it all began, in that very place. The reopening was covered by many media, followed by the grand opening for consumers, who enjoyed many promotions and Štark products taste-tests, with gifts prepared for every shopper.