12/06/2010 PRODUCTS

Atlantic Grupa takes over the distribution of Red Bull


Atlantic Grupa and Red Bull signed an agreement according to which Atlantic takes over the distribution of the globally leading energy drink throughout all distribution channels in the Croatian market.

“We are glad that Red Bull, as the leading brand of energy drinks, recognized Atlantic Grupa as the best distributor in the market by every criteria – level of distribution service, approach and relationship with the customers, professional treatment of the product in our portfolio, and lastly but most importantly – market valuation. We are certain that we will deliver expected results and fulfill our business plans“, commented Igor Babić, Executive Director for Brand Management in the Distribution Division of Atlantic Grupa.

With this new contract Red Bull joins globally renowned premium brands in the portfolio of the Distribution Division of Atlantic Grupa, such as Wrigley, Ferrero, Johnson&Johnson, Hipp, Lorenz, Manner, Durex.