10/21/2013 PRODUCTS

Plidenta, Rosal LipBalm and Rosal Hand in Japan


As of April, one hundred twenty-seven million Japanese consumers can try Neva’s leading brands. After its appearance at the Cosmoprof Cosmetics Fair in Bologna, Neva started selling Plidenta, Rosal LipBalm and Rosal hand cream in Japan through the Fujiplan Co. Ltd. Company from the Kagawa Prefecture.

As of April, one hundred twenty-seven million Japanese consumers can try Neva’s leading brands. After its appearance at the Cosmoprof Cosmetics Fair in Bologna, Neva started selling Plidenta, Rosal LipBalm and Rosal hand cream in Japan through the Fujiplan Co. Ltd. Company from the Kagawa Prefecture. For now, Neva’s products are sold online. According to a survey by Euromonitor, Japan is the second largest market for cosmetic and hygienic products in the world, right behind the USA, and followed by Brazil.

 The Fujiplan Company distributes and sells more than 600 cosmetic products on the Japanese market and reaps an annual revenue of 20 billion yen (approx. 167 million euro). Several reorders of Neva products have proven that Plidenta and Rosal have already found their way to the demanding Japanese consumers, which is largely due to the original promotional methods used for them in Japan.