As one of the two main business levers of Atlantic Grupa, the production of own brands includes four segments of specific-purpose products: Health Food, Nutraceutics and VMS (vitamins, minerals, supplements), Over-the-counter medicines (OTC) and Personal Care. The other business lever of Atlantic Grupa is distribution. This business segment is closely related to the first and merges the distribution of own brands with the distribution of well-known international brands.

Atlantic Grupa considers the model of vertical integration of the distribution and production activities as the optimal method of business organisation and a comparative advantage. The organisational structure of Atlantic Grupa is based on a divisional principle. In order to facilitate system management, business operations are divided into four divisions - Consumer Health Care, Sports and Functional Food, Distribution and Pharma.