Atlantic Grupa is one of the most active sponsors and donors whose sponsorships cover a whole range of clubs, associations and events.
Most visable of sponsorships:
sport
BC CEDEVITA
Basketball Club Cedevita is the forbearer of Atlantic’s sponsorships. The longstanding collaboration with the Basketball Club Botinec resulted in active participation of Atlantic Grupa in the promotion of basketball as the sport of national importance by attracting increasingly better players and trainers as well as the promotion of the Cedevita brand to which the club was renamed.
DUJE DRAGANJA
Atlantic’s Cedevita is a longstanding sponsor of Duje Draganja in his swimming career. Sponsorships of sports, sportsmen and sport manifestations are an integral part of the socially responsible business strategy of Atlantic Grupa which wants to set an example how a business, by investing its own reputation and image of its products, can contribute to the development of sport as well.
MARIO TODOROVIĆ
In 2006 Mario Todorović signed a scholarship agreement with Atlantic’s Cedevita. In return, the young and perspective swimmer is promoting the Cedevita brand in his swimming contests.
CROATIAN OLYMPIC COMMITTEE
Atlantic Grupa and the Croatian Olympic Committee (COC) in the beginning of 2009 signed a contract according to which Atlantic with its brand Multipower and the assortment of vitamin drinks and food supplements acquires the status of a “Special Partner” of the COC.
Atlantic Grupa, as the leading European producer of sports food, and the COC, as the highest sports association in Croatia, recognized their common interest in the realisation of necessary requirements for training preparations, competitions and performances of Croatian athletes at the 2010 Winter Olympic Games in Vancouver and the 2012 Olympic Games in London as well as other international competitions in which Croatian athletes participate.
GERMAN HANDBALL ALLIANCE (DEUTSCHER HANDBALLBUND)
Since the beginning of 2009 Atlantic Multipower Germany is the official supplier of the German handball alliance (Deutscher Handballbund) with premium sportsfood under the brand Multipower. With this cooperation, Multipower confirmed its big role in supporting top athletes.
OLYMPIC CENTER RHEIN RUHR
Atlantic Grupa with its brand Multipower, leading European brand of sports and functional food, is also present in the area of professional and recreational sports by becoming an official partner of the Rhein-Ruhr Olympic Center (OCRR) in Germany. Each German Olympic center has a team of nutritional experts who support sportsmen via nutritional consulting, and Multipower is in cooperation with OCRR defined products, which will have the Olympic Center's recommendation with its official logo on the package.
This cooperation confirms a good concept and the quality of Multipower's products and positively influences on Multipower brand awareness.
BICYCLE TEAM MILRAM
In the beginning of 2008, Atlantic Multipower Italia became the sponsor of the German professional bicycle team Milram. The best German bicyclers such as Zabel, Petacchi and others are driving for that successful team.
culture
SARAJEVO FILM FESTIVAL
For a number of years Atlantic is the sponsor of the Sarajevo Film Festival which successfully promotes films from Bosnia and Herzegovina and neighbouring countries. The presentation of the best films has been completed by introducing equal competition programmes and awards for films in all categories – feature films, short films and documentary films.
JEWISH FILM FESTIVAL