Ferrero


Sweets offered by Ferrero, a producer with a long and rich tradition, have been part of Atlantic Grupa's distribution portfolio since 2001. Ferrero was founded in 1946 in Alba, Italy, when Pietro Ferrero created Pasta Gianduja or Giandujot, which was the first name of today's Nutella. In the 1950's, its activities very quickly spread beyond the borders of Italy. In 1956, a branch was founded in Germany after which followed the ones in Benelux, France and other European countries. In the 1990's, Ferrero confirmed its leading position in Italy, Germany and France. The Ferrero Group then continued its growth, confirming its international success with a number of awards. Today, Ferrero is one of the world's leading companies in the segment of confectionary production with strong global brands and with a modern, efficient industrial organization.

Nutella was created in 1964. Today, it is one of the leading Ferrero products, and approximately 200,000 tons are sold yearly throughout the world.

Ferrero Rocher was launched onto the market in 1982. Today, it is the world's leading praline in its category and accounts for about 12% of the Ferrero Group's revenue. Ferrero Rocher is made in Italy, Brazil and Germany.

Mon Cheri was Ferrero's first praline, produced in 1956. It was launched in Italy in 1961.

Kinder, Ferrero's umbrella brand, was created in the mid-1960's as a part of specific business strategy. When the "baby boom" arrived in Italy and Europe, Ferrero introduced the Kinder division (Kinder Chocolate, Kinder Surprise and Kinder Bueno), a product line created especially for children. Tic Tac has become the most popular mint candy in the world. Giving freshness in only two calories, Tic Tac quickly became a very important product of the company.

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