For more than a century, L’Oréal has been involved in the adventure of beauty. A small company founded by Eugène Schueller in 1909 became the number one cosmetic group in the world. As a world leader in beauty, L’Oréal is present in 130 countries on five continents with the mission to provide the best in cosmetics innovation to women and men around the world with respect for their diversity.
L’Oreal today, offers the diversity and the richness of its brand portfolio, through four divisions of its brands: L’Oréal Luxe ( Lancôme, Giorgio Armani,Yves Saint Laurent, Ralph Lauren Cacharel, Helena Rubinstein, Guy Laroche, Paloma Picass etc.) Active Cosmetics Division (Vichy, La Roche-Posay etc. ), Professional Products Division: ( L’Oréal Professionnel, Kérastase, Redken, Matrix etc.).
From 2014 four famous brands from Consumer Products Division range ( L’Oreal Paris, Garnier, Maybelline, Mixa) became a part of the Atlantic Grupa’s distribution portfolio.