The significant number of own registered brands is the result of constant investments in the development of new products. Analyses of consumer needs, consistent marketing strategies and systematic product innovation secured leading market positions for many brands of Atlantic Grupa. Cedevita instant vitamin drink, Naturavita medicinal teas, Plidenta toothpaste, Rosal and Rosal lip balm and Melem universal protective cream are a part of the assortment of high-quality brands which enjoy the trust of consumers in Croatia and in the wider market of South Eastern Europe. On the global level, these brands are joined by leading brands in the sports food segment: Multipower, Multipower professional, Multaben, Champ and Megaslim. Brands in the assortment of Atlantic Grupa are manufactured in line with the highest production and quality control standards which, in conjunction with the long tradition of our products, provide an additional guarantee for consumers.
Products from the distribution portfolio include premium products from prominent world manufacturers such as Wrigley, Ferrero, Hipp, Vivera, Johnson & Johnson, Lorenz, Manner, Durex, Duracell, Duyvis and Scholl that are followed by a long-standing know how in the production and quality control resulting in brands which are globally recognised within a broad consumer spectrum.