Atlantic Grupa is the leading distributor of high-quality consumer goods in South-Eastern Europe whose brands are regional and global leaders.
The distribution portfolio is continually expanded so at present Atlantic Grupa is an exclusive or authorised distributor of renowned international brands in different markets in the region:

Wrigley, Ferrero, Hipp, Vivera, Johnson & Johnson, Lorenz, Manner, Durex, Duracell,  Scholl

as well as its own brands

Cedevita, Melem, Plidenta, Rosal, Dietpharm, Multivita

The Distribution Division has a highly developed know-how in the fields of key client management, product category management, supply chain management and trade marketing, which is continuously adjusted to market trends. The regional distribution system of Atlantic Grupa consists of 16 distribution centres: Ljubljana, Zagreb, Osijek, Rijeka, Split, Široki Brijeg, Sarajevo, Tuzla, Laktaši, Bihać, Beograd, Novi Sad, Niš, Čačak, Podgorica and Skopje. Products are distributed in more than 46.000 sales points throughout the region. New distribution channels are being developed: pharmacies, catering industry (HORECA), pet stores, electronic and technical goods stores and different categories of sales points in the sports channel. The Distribution Division realises its constant two-digit turnover growth through organic growth as well as through inclusion of new brands into its distribution portfolio.

•    integration of leading brands in various product categories 
•    focused brand management 
•    key client management
•    experienced sales improvement team
•    direct access to more than 46,000 sales points in South-Eastern Europe 
•    development of new distribution channels (we are present in more than 12,600 HORECA sales points, 600 pet stores, 2000 pharmacies and 900 electronics and technics stores throughout the region and 220 sports shops and fitness centres)

WRIGLEY

Wrigley's products have been distributed by Atlantic Grupa longer than any other product. Since 1991, Wrigley's brand has continued to enrich Atlantic Grupa's distribution portfolio.

DUYVIS

Since 1995, Atlantic Grupa has been distributing a wide palette of Duyvis brand products, an exceptional favourite for Croatian consumers and around the world.

DURACELL

Duracell alkaline batteries, known for their long life, have been in Atlantic Grupa's distribution portfolio since 1996.

 DUREX

 In the rich palette of products distributed by Atlantic Grupa, Durex products have occupied an important place since 1997.

JOHNSON AND JOHNSON

In 1999, Atlantic Grupa began distributing personal care products from the world's respected producer.

FERRERO 

Sweets offered by Ferrero, a producer with a long and rich tradition, have been part of Atlantic Grupa's distribution portfolio since 2001.

 MANNER

Atlantic Grupa began distributing Manner products in 2001. Manner is a confections producer with a long and rich tradition and history.

In 1898, Josef Manner compiled the recipe and was the first in the world to produce the waffle product Neapolitaner-schnitte, also known in this area as "Napolitanke".

VIVERA

2001, the year marked by Vivera's investment of significant effort into the betterment of production, marked the beginning of this company's products into Atlantic Grupa's distribution channels.

LORENZ

Since 2005, Atlantic Grupa has distributed the rich snack assortment by Lorenz, a respected European producer.

Lorenz Snack World (LSW) is one of the leading European snack companies.

KAROLINA

 In February 2009 Atlantic Grupa took over the distribution of the products of Karolina d.o.o., a well-known Croatian manufacturer of biscuits and salty snacks. By adding Karolina’s well-known brands Jadro, Bobi and Moto in the distribution portfolio for the territory of Croatia, Atlantic Grupa once again confirms itself as the leading regional distributor.

IMPERIAL TOBACCO

Atlantic Grupa cooperates with Imperial Tobacco in the HoReCa channel (hotels, restaurants, coffee shops) through the contract on distribution of their product assortment at those locations.

SCHOLL

In 2006, Atlantic Grupa began distributing Scholl’s product portfolio in Croatia. Taking over the distribution of these products was a confirmation of an excellent Atlantic’s cooperation with  long-time principal SSL International.

TDR

In April 2008, Atlantic Grupa and Tobacco Factory Rovinj signed the contract on distribution of the TDR's products in the HoReCa channel (hotels, restaurants, coffee shops).

RAUCH

Atlantic Grupa distributes Rauch’s products in the HoReCa channel (hotels, restaurants, coffee shops) whereby special efforts were invested into developing distribution in specialised channels like this one.

SCHWARTAU 

Since September 2008, Schwartau products are within the distribution portfolio of Atlantic Grupa thus being the latest addition in the Distribution Division.
The products are manufactured by the company Schwartauer Werke GmbH & Co.
The range of Schwartau products is divided into three brands.

EMCO

EMCO muesli is a product which is in the Atlantic Grupa’s distribution portfolio since September 2008. With this Atlantic Grupa strengthened its assortment of health food products.
Emco muesli products are recommended for breakfast so that the body would start the day with sufficient energy.

 NESTLÉ

In the beginning of 2009, Atlantic Grupa started with the distribution of Nestlé’s product portfolio in the HoReCa channel (hotels, restaurants, cafés). This cooperation additionally enhances the offer of the Atlantic’s HoReCa assortment, that now includes relevant NESCAFÉ products. Assortiment for HoReCa channel includes three types of caffeine and chocolate drinks: instant coffee, specialities range and chocolate drinks that overall includes even seven products.

FOLLOWING BRANDS ARE DISTRIBUTED IN THE REGION 

 ITAL FOOD INDUSTRY

 Since June 2008, Atlantic Grupa on the Serbian market cooperates with a new principal – Ital Food Industry.
This is a product assortment of salty snacks prepared according to Italian recipes – Maretti and Kubeti snacks can be found in a rich range of flavours like chicken, bacon, cheese and others.

ZVEČEVO

 Since November 2007 Atlantic Grupa distributes the candy product assortment of Zvečevo in Macedonia and since 1 October 2008 in Serbia as well.
Zvečevo’s brands in the Atlantic’s distribution include: Mikado, Super, Mond, Braco & Seka, Samo Ti (Just You) and Volim Te (I Love You).

 HIPP

Since mid-2005, Atlantic Grupa distributes the product assortment of Hipp in Slovenia.
This German food company is a manufacturer of baby food, cereals, dairy, biscuits and other children’s products.