Atlantic Grupa, with its top brand Multipower, is a leading European producer of sports food.
Thirty years of tradition and a leading position in the sports food segment have resulted in such well-known brands as Multipower, Powergym, Multaben and Champ. Longstanding close cooperation with top athletes and nutritionists is the basis for recognizing consumer needs. It is also the basis for the constant development of new, innovative sports and health food products. The product range covers food for amateur and professional athletes, fitness, bodybuilding and wellness.
Due to the specific consumer group using these products, special distribution channels have been developed in fitness centres, sports shops, pharmacies and drugstores covering over 35,000 outlets across Europe.
Production processes are certified by ISO 9001:2000 with a plant in Blekede, Germany. The Sports and Functional Food Division is based in Hamburg.
• close cooperation with scientists and market researchers
• constant innovations
• product management organised according to sales channels
• development of the B2C concept
• continuous education of sales teams, partners and end consumers
• focus on special distribution channels
• efficient Supply Chain Management and Customer Service
MULTIPOWERMultipower represents top-quality foods and food supplements intended for all persons who are actively training in sports or maintain physical condition and set concrete training goals for themselves.
MULTABENMultaben are combinations of food supplements that quickly, healthily and efficiently accelerate the reduction in body weight as well as products that contribute to vitality and personal well-being of the organism.
Multipower professional is a sports nutrition system for effective support of intense body-building. It is an essential element of any nutrition plan which involves efficient weight lifting and body-building.
CHAMP
Champ is a widely available concept for optimal daily nutritional support intended for all persons with increased physical activity and athletes, in their free time in the open or at home or work, when the metabolic functions of the organism are under increased pressure.
MEGASLIM
Megaslim is a meal replacement containing all nutritional substances required by the organism and it is ideal for controlling body weight.
New Multipower Active product line is intended for endurance of athletes and the product range includes as much as 11 new products in diverse flavours developed in categories like gels, energy gels and isotonic drinks.