The skin on the lips is exceptionally thin and sensitive so it requires intensive care and protection from harmful external effects. That’s why lip care products represent a significant category of cosmetic products wanted by the widest group of consumers. Products in the category of lip care are used throughout the year with a pronounced increase in consumption during colder periods of the year (autumn, winter).

The Rosal Lip Balm assortment offers 12 different products: 9 in sticks and 3 in tubes, with which, apart from satisfying the basic needs of every consumer: care and protection, it also meets the specific demands in regard of scent, flavour, glow, etc.
The visual redesign of Rosal Lip Balm products and the new brand logo launched this year refreshed the face of the whole Rosal Lip Balm product line.

The lip care product line ROSAL LIP BALM contains fourteen products and are sold in 4.5 gram-sized sticks that meet the demands of different daily lip care and protection. The skin on the lips is exceptionally thin and sensitive, and inclined to dryness and breaking. For these reasons, all Rosal Lip Balm products contain:
• UVA and UVB protection that shield against premature aging of the skin caused by  the damaging effects of sun rays 
• Vitamin A – aids in the natural process of renewing damaged skin
• Vitamin E – a natural antioxidant which neutralizes the effects of free radicals,  prevents dryness and shields against premature aging
• Coconut or avocado oil

Rosal Lip Balm covers all the segments of different consumer needs, starting with:
1. products whose primary purpose is lip care and protection
(NATURAL, MILK & HONEY, SENSITIVE, HYDROCARE, THERAPY),
2. products which along with basic care provide additional benefits
(PRETTY GIRL, SHINE, CITY LIPS, CITY PINK)
3. products which along with basic care have various fruit flavours
(CHOCOLATE, BLUEBERRY, COLOR & SHINE)

Since these are preparative agents whose primary purpose is protection, hydration and care of the soft and sensitive skin of the lips, the most popular flavours are those from the first group: NATURAL, SHINE, SENSITIVE and MILK & HONEY + new HYDROCARE. What is common to all these products are natural, herbal ingredients as well as easily spreadable, hydrating formulation. All products contain natural oils with vitamins A and E and with UVA/UVB protection intended for complete and quality lip care and protection from harmful effects of the environment, while each of them also contains additional lip care ingredients.
Rosal Lip Balm City Lips, Rosal Lip Balm Therapy and the new Rosal Lip Balm City Pink can be found in modern tube packaging.
ROSAL LIP BALM CITY LIPS along with all-day hydration and thorough care, it gives lips the glow and softness along with a perceivable anti-aging effect and is enriched with vitamin E and apricot nut oil.
ROSAL LIP BALM CITY PINK in addition to the above gives the lips a pronounced sensually   pinkish glow
ROSAL LIP BALM THERAPY has a strong herb medicinal effect, specially intended for care and deep protection of sensitive lips even in extreme weather conditions.
Fruit flavours: PRETTY GIRL, CHOCOLATE, BLUEBERRY, COLOR SHINE along with rich lip care ingredients they are enhanced with exceptionally pleasant and popular flavours.

From the TOP 5 best selling products in the category of lip care in Croatia, 4 are Rosal Lip Balm
 (Natural, Sensitive, Shine, Milk & Honey).