Atlantic Grupa is the leading European producer of sports food with the well-known Multipower brand, the largest regional producer of instant vitamin drinks and food supplements with Cedevita and Dietpharm brands, a prominent producer of personal care products as well as the leading distributor of consumer goods in South-Eastern Europe. The distribution portfolio of Atlantic Grupa includes global premium brands of distinguished producers such as Wrigley, Ferrero, Hipp, Johnson & Johnson and others. In 2008 Atlantic Grupa formed the leading private chain of pharmacies in Croatia under the brand Farmacia.