Atlantic Grupa is a Croatian multinational company with firms and representative offices in 10 countries. It exports its products to more than 40 markets worldwide. After Croatia, the most important markets are Germany, Great Britain, Italy, Slovenia, Bosnia and Herzegovina, Serbia and Montenegro and Macedonia. Atlantic Grupa has developed partnerships with regional and national distributors.
Atlantic Grupa is present on the German market with the company Tripoint, that supports the brand Multipower, bringing it closer to the premium segment. The company encompasses marketing, sales and innovations of the production portfolio.
In Frankfurt, there is also Atlantic's distribution company, Atlantic Brands GmbH. founded in late 2015.
The company deals with distribution of Atlantic Grupa's brands with biggest international market potential, such as Argeta, Multipower, Donat Mg, Cedevita and Granny's Secret. Atlantic Brands focuses on classic retail channel but has specially formed teams who are dedicated to special distribution channels such as sports and ethnic channel and it has its own integrated brand operations management function.