In its broader sense, socially responsible business conduct is a determinant of Atlantic Grupa's actions. Through its sponsorships and donations, the company aims to promote the values shared with its social environment, namely passion, responsibility and growth. There is a multitude of activities and support that the company provided last year to different associations, organisations and actions, of which some are listed below. (the list that follows is a selection from the Annual Report 2017.)
Atlantic Grupa is actively involved in the promotion of basketball as a sport of national importance by attracting increasingly better players and trainers. We are proud sponsors of the basketball blub Bosna, while the flagship of all Atlantic’s sponsorships continues to be the basketball club Cedevita, which this year won a fourth consecutive Croatian Basketball Championship. What is particularly important and
upon which the success of this project lies is Atlantic Grupa’s dedicated support in financing, organising, and managing the club’s Basketball Academy with over 1,000 children. The club and academy actively work in 24 basketball schools organised in Zagreb’s elementary schools, thus ensuring both the future of this sport and the option of a healthy and useful free time activity. As a result of Atlantic Grupa’s
sponsorship, as well as the efforts put in getting additional sponsors for the BC Cedevita, the club is now one of the most promising teams in Croatia and regional leagues and a regular participant in European competitions.
Atlantic Grupa is a traditional sponsor of the Slovenian Ski Federation – Alpine and Nordic skiing national team, as well as a long-standing sponsor of the ski jumping competition in Planica by supporting successful skiers. However, the support to skiing does not end after the Ski Cup. We are sponsoring a special Cockta Cup, a year-round competition system that allows younger skiers to gain experience and improve
their skiing technique for new victories.
Atlantic Grupa has again in 2017 supported the 23rd Sarajevo Film Festival (SFF) as a central cultural manifestation in the region, not only as a Festival sponsor, but also as the main partner of the special festival project Sarajevo grad filma (“Sarajevo Film City”). On one hand, the project is concerned with the future of young professionals and, on the other, the future of the regional film industry. This year’s special
feature was that fans of good movies could feel the Festival’s atmosphere and energy with one click, but also could contribute to symbolic connection between cities in the region. On the platform www.svismomiizistogfilma.com, more than 2,280 of movie lovers watched the film “The Other Side of Hope” that this year opened the Festival, and was previously awarded at the Berlinale.
The film was streamed on the above web-page simultaneously with the other live projection of the film in Sarajevo, allowing everyone
who wanted to be at the Festival, but couldn’t, to achieve this for at least 98 minutes from the comfort of their home. The campaign “Svi smo mi iz istog filma” (We’re All from the Same Movie) achieved excellent results – the web-page was visited by 75,290 individual users, and its popularity among the viewers contributed to the title of the largest viewing share in the field of culture on the regional web platform.
Atlantic Grupa has in 2017 supported the so-called STEM revolution, the most successful charity crowdfunding campaign in Croatia whose goal is to raise the digital literacy in Croatian schools. This was the basis for the project ProMikro, under which computing has officially been introduced in elementary schools. More precisely, the project is related to donating Micro:bits to more than 1,000 educational institutions
– robots that are very affordable, use the latest programming tools, attractive for use and anybody can program them and create creative projects in literally 5 minutes. This means investing in the future and creating a comparative advantage for our school kids in the competitive times that are inevitably coming.
Employment of Persons with Disabilities is a project by which Atlantic Grupa, as one of the first in its business environment, joined the process that includes a review of the status and adaptability of work positions for potential employment of persons with disabilities, thus offering them an opportunity for equal participation in our professional environment. With this project, Atlantic Grupa has once again
shown that it participates in projects which promote, raise awareness and the level of discussion about the issues of employment of persons with disabilities. This is not the first such project in which Atlantic participates. It is already for years a partner of Poslovni dnevnik in the project “Iskustvo zlata vrijedi” (Experience is Golden) which every year provides practical training to students with disabilities, so this
project is a logical next step with the same objectives and efforts in Croatia and, over time, in the region. In Serbia, Atlantic Grupa jointed the action of Marketing Mreža called #KampanjaNaDar by inviting the Food Bank to use its three billboards for sending an appeal to join the fight against hunger. In another action, Atlantic Grupa has donated two air conditioners to Medical Centre Voždovac, department of occupational medicine, to facilitate their work in summer months.
The sixth in a row Atlantic Grupa's Value Day has once again, in 2017., exceeded all expectations and showed that hard-working Atlantic employees can, with their teamwork, limitless positive energy, humanitarian efforts and great will, leave a positive trace and live their corporate values. More than 1,300 Atlantic employees participated in over 60 different activities in nine countries where they passionately, creatively and responsibly assisted their local communities and each other through different forms of help: cleaning their work spaces and the environment, gardening, painting, cleaning and by donating blood. Consequently, at the eight international conference on corporate social responsibility CRS Forum Serbia, Atlantic Grupa received the Award for Corporate Volunteering. This award was established in 2011, in cooperation with international partners CSR Europe and BITC, under the European Year of Volunteering and, as part of a wider initiative, realised in 23 European countries.
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